How to Spot Greenwashing in Fashion

by Shuffling Suitcases on July 27, 2023

When it comes to sustainable fashion, it's important to separate the truly eco-friendly brands from those that engage in greenwashing. Greenwashing refers to the practice of making false or exaggerated claims about a product's environmental benefits. As a risk-taker who loves a challenge, you don't want to be fooled by deceptive marketing tactics. So, how can you spot greenwashing in sustainable fashion? Let's dive in and find out!

1. Look Beyond the Buzzwords

Many brands use buzzwords like "eco-friendly," "sustainable," and "green" to attract environmentally conscious consumers. However, don't be swayed by these terms alone. Look for specific details about the brand's practices and certifications that back up their claims.

2. Check for Transparency

A truly sustainable fashion brand will be transparent about their supply chain, manufacturing processes, and materials used. Look for brands that provide information about their sourcing, production, and any third-party certifications they have obtained.

3. Research the Materials

Greenwashing often occurs when brands claim their products are made from sustainable materials, but in reality, they only use a small percentage of eco-friendly fabrics. Do your research and find out if the brand's materials are truly sustainable and if they have any certifications to support their claims.

4. Assess the Packaging

Sustainable fashion goes beyond the clothes themselves. Packaging also plays a significant role. Look for brands that use minimal packaging, opt for recycled or biodegradable materials, and avoid excessive plastic.

5. Consider the Price

Sustainable fashion is often more expensive due to the ethical practices and quality materials involved. If a brand claims to offer sustainable products at unbelievably low prices, be skeptical. It's unlikely that they can maintain high standards while selling at rock-bottom prices.

6. Look for Certifications

Third-party certifications provide credibility to a brand's sustainability claims. Look for certifications like GOTS (Global Organic Textile Standard), Fair Trade, or Bluesign, which ensure that the brand meets specific environmental and social standards.


7. Investigate the Brand's Values

Truly sustainable brands will have a clear mission and values that align with environmental and social responsibility. Look for brands that prioritize fair labor practices, support local communities, and actively work towards reducing their environmental impact.

8. Read Reviews and Ratings

Don't underestimate the power of reviews and ratings. Check what other customers are saying about the brand's sustainability claims. If there are consistent complaints or doubts, it's a red flag that the brand may be engaging in greenwashing.

By following these tips, you can become a savvy consumer who can spot greenwashing in sustainable fashion. Remember, your choices have the power to make a positive impact on the fashion industry and the planet. So, embrace the challenge and choose brands that truly walk the talk!